About Us

Our mission is to change the way women feel about themselves worldwide. Erabella Hair Extensions allows women to feel more sexy, confident, and empowered. 

Erna Basson, CEO & Founder 

Erna Basson is an award-winning entrepreneur, world-class business coach & international keynote speaker. She is the Founder & CEO of Erabella Beauty, the fastest growing hair extensions brand in the world. She is the CEO & Founder of Woman Entrepreneur, a global platform to Empower Women in Business. Erna's passion is to help women feel more confident, beautiful and empowered, which is why Erabella Hair Extensions was created!She was always one to wear hair extensions growing up because they allowed her to feel more beautiful and confident. One night, Erna's friend had a date and felt extremely self conscious and lacked confidence to go on her date, she wanted to feel more beautiful. Erna let her friend borrow her hair extensions, and her friend instantly glowed, the extensions helped give her the confidence to go on a date with the guy of her dreams. This night convinced Erna that the world needed an amazing hair extensions line. She was certain she could help change the way women feel about themselves, they had helped her and her friend.She has now developed the fastest growing hair extensions brand in the world, allowing women worldwide, one by one, to feel more confident and beautiful.

Erna Basson, CEO & Founder of Erabella Hair Extensions

Erna Basson, CEO & Founder

Erna Basson is an award-winning entrepreneur, world-class business coach & international keynote speaker. She is the Founder & CEO of Erabella Beauty, the fastest growing hair extensions brand in the world. She is the CEO & Founder of Woman Entrepreneur, a global platform to Empower Women in Business. Erna's passion is to help women feel more confident, beautiful and empowered, which is why Erabella Hair Extensions was created! 


She was always one to wear hair extensions growing up because they allowed her to feel more beautiful and confident. One night, Erna's friend had a date and felt extremely self conscious and lacked confidence to go on her date, she wanted to feel more beautiful. Erna let her friend borrow her hair extensions, and her friend instantly glowed, the extensions helped give her the confidence to go on a date with the guy of her dreams. This night convinced Erna that the world needed an amazing hair extensions line. She was certain she could help change the way women feel about themselves, they had helped her and her friend. 


She has now developed the fastest growing hair extensions brand in the world, allowing women worldwide, one by one, to feel more confident and beautiful. 


Will you join the Bella Family? 

Join the fastest growing hair extensions brand and become a part of the Erabella family, a group of beautiful confident and empowered women.